TORRANCE, CA (July 5, 2012) - Edelbrock is excited to launch a brand new mobile friendly website optimized for hand-held smart phone devices. This new website has been designed and optimized specifically for use on mobile devices. The site features an all-new look and utilizes the latest in HTML coding for quick download speeds.

The website will include sections focused on new products, Edelbrock videos and a complete calendar of events that Edelbrock will be attending throughout the year. One of the key features on the mobile website is a powerful search engine database for installation instructions. It gives users access to over 3,000 Edelbrock and Russell installation instructions in the palm of their hand. Digital versions of various Edelbrock and Russell catalogs will also be available for viewing on any smart phone. It will also give the viewer the option to download the complete catalogs in a PDF format.

"We have been monitoring our mobile device traffic for the past two years and decided to create this site to answer the increased demand for Edelbrock information on these devices," states Edelbrock Director of Advertising Eric Blakely. "We are looking forward to our consumer's response to the searchable installation instruction database. It will give them a fast and easy way to look up user manuals and instructions on their mobile device when they may need it the most."

Features Include:
• Access to Edelbrock website, videos and social media outlets from any smart phone device
• Downloadable and viewable Edelbrock and Russell digital catalogs
• Powerful part number search engine for installation instructions
• Complete list of newly released Edelbrock products
• Up to date monthly event schedule

For more information please visit www.edelbrock.com

ABOUT EDELBROCK
Founded in 1938, Torrance-based Edelbrock, LLC is recognized as one of the nation's premier designers, manufacturers and distributors of performance replacement parts for the automotive and motorcycle aftermarkets. Edelbrock produces their core products in the United States of America using state-of-the-art equipment in their world class manufacturing facilities. Edelbrock, LLC encompasses six locations in Southern California totaling more than 500,000 square feet. For more information please visit us at www.edelbrock.com